Marketing Agency Johannesburg, South Africa

Question 1

How to check whether your website was built properly

Accepted Answer

Download the Detailed SEO Chrome extension. Open your website, select the puzzle piece icon on the right-hand side of the URL search bar, and select the purple "D" icon labelled Detailed SEO Extension. 
This will show you a range of information, including:

Heading tags

Meta description

Word count

And more

Rule 1. There should be exactly 1 H1 tag on the page. More than 1 is incorrect.

Rule 2. The H1 should name your primary service category: electrician, car dealership, school, estate agent, marketing agency. A generic catchphrase in that position is incorrect.

Rule 3. If you are a local business serving a defined area, the H1 should carry that service area. If it does not, it is incorrect.

Question 2

How to check whether your SEO is actually being done

Accepted Answer

Search engine optimisation is a percentage game, and the 2 claims to treat with most caution are the single-action ones: do this and an AI assistant will recommend your business, do that and reach the top of Google. Neither describes how search works. The other thing worth correcting is the measure. Clicks are the visible number, but the point of the work is leads and revenue, and a report that stops at clicks has stopped early.

Rule 1. Your Google My Business (GMB) listing should be correct and current, letter for letter and number for number, with the right primary category and the right business details.

Rule 2. The contact details on your GMB listing should appear in your website footer, letter for letter and number for number. This is your NAP, meaning name, address and phone number, and search engines use it as a trust signal linking the site to the listing. The more detail that corroborates across both, the stronger that signal.

Rule 3. Answer engine optimisation (AEO) and generative engine optimisation (GEO) are not services. They are new names for work that standard SEO has always covered, and you can check that in 3 lines. AEO runs on lists, FAQs and clean page structure. GEO runs on citations and corroborating business details across the web. Both are standard SEO deliverables and always have been. If you are being quoted for AEO or GEO on top of SEO, ask which task on that invoice is not already an SEO task.

Question 3

How to check whether your social media is being managed safely

Accepted Answer

Whoever runs your social media should not be signed into your accounts with your username and password on their own phone. Their apps carry an Accounts Centre linked to every other account that person has logged into, which is how posts end up on the wrong profile.

Rule 1. If Facebook and Instagram are your only 2 platforms, they should be managed through Meta Business Suite. If you also run TikTok, LinkedIn, YouTube or anything else, a scheduling platform such as Buffer handles all of them from the same dashboard. Check what the plan actually covers before you commit to it.

Question 4

How to check whether your logo was designed properly

Accepted Answer

There are 2 checkable facts about a logo, and neither requires a design opinion.

Rule 1. We understand that Canva can come in handy for small businesses; however, Canva logos are rubbish. Canva logos often look amateurish or "rubbish" because the platform relies on overused templates and non-unique graphic elements that lack professional design depth. Canva logos are also pixel-based images, meaning they scale poorly, whereas design software like Adobe Illustrator, Figma, and others create vector-based graphics, which, in short, means they can scale large enough to fit on the planet and small enough to fit on your p.....

Pens and pencils (HA! If I got you, yes, we will make a good fit working with one another, and we are both hilarious.)

Rule 2. You should have been given the working file, the editable original another designer can open and change later, such as an `.ai` or `.fig` file. If all you received was an exported image, you did not receive the whole job. It can be rebuilt properly.

Marketing agency in Johannesburg, South Africa

Local SEO

What digital marketing should be

Website Design & Management

Search Engine Optimisation

Social Media Marketing

Paid Advertising

Graphic Design

Business Automation

Business automation South Africa

Here is how to check whether your last agency did the work

marketing Experts in Johannesburg