Can you tell, right now, which specific marketing channel generated your last 10 enquiries?

Do you have dedicated landing pages for your key services — pages built to convert a specific type of visitor, not just your homepage?

When your ideal client searches for what you offer, does your business appear in Google results — organically or via paid ads?

Does your website generate a consistent, measurable number of relevant visitors every month — not just occasional traffic spikes?

Is your business actively visible on the platforms where your ideal clients spend time — with content that speaks to their problems, not just your services?

Does your website give visitors a compelling reason to leave their contact details — beyond just a basic "Contact Us" form?

When a new enquiry arrives — whether via form, email or phone — does it automatically appear in your CRM within minutes, without anyone manually capturing it?

Do you have a lead magnet, free resource or low-friction offer (a checklist, guide, audit or tool) that your ideal client actually wants to download or access?

Do different types of enquiries automatically get routed to the right team member, pipeline or follow-up sequence — without someone manually deciding?

Can your team instantly tell which incoming leads are high-priority versus those that need nurturing first — without manually reviewing each one?

Does every new lead receive a personalised response or acknowledgement within the same business day — without someone having to remember to send it?

Does your sales team follow the same documented follow-up process for every lead — or does follow-up depend on the individual rep?

Can leadership see every active lead, their current status and their next action — in one place, right now, without asking anyone?

When a new client signs, do they automatically receive a branded welcome and onboarding sequence — without your team manually sending anything?

Is there a clear, documented handoff point where a lead moves from marketing to sales — so nothing falls between the two?

Do you proactively contact existing clients at set intervals — not just when they reach out to you or when it's time to renew?

Do you have an automated process to detect and re-engage clients who have gone quiet — before they quietly cancel or go to a competitor?

Do you request reviews from clients at a specific, strategic moment in their journey — timed for when satisfaction is highest?

Do you have an active referral process that runs automatically — not just relying on clients to mention you when they think of it?

Do you know your current client churn rate — and do you have an active system working to reduce it, not just react to it?